milk it! Sweepstakes


No Purchase Necessary TO ENTER OR WIN. A Purchase WILL NOT INCREASE YOUR Chances Of Winning.

SWEEPSTAKES DESCRIPTION:  The Milk It! Sweepstakes (the “Sweepstakes”) begins on September 28, 2018 at 12:01 a.m. Eastern Time (“ET”) and ends on October 14, 2018 at 11:59 p.m. ET (the “Sweepstakes Period”).  Entry in the Sweepstakes does not constitute entry into any other promotion, contest or sweepstakes.  By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of the Milk Processor Education Program (MilkPEP) 1250 H St NW #950, Washington, DC 20005 (“Sponsor”), which shall be final and binding in all respects. This Sweepstakes is in no way sponsored, endorsed, or administered by Facebook, Instagram or Twitter. Facebook, Instagram and Twitter are completely released of all liability by each entrant in this Sweepstakes.

ELIGIBILITY: Open only to legal residents of the fifty (50) United States and the District of Columbia, 13 years of age or older who have dairy milk in their refrigerator. Eligible entrants who are less than eighteen (18) years of age (a ‘minor’) must get their parent or legal guardian’s permission to participate in the Sweepstakes. Void where prohibited. Employees and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related of the Milk Processor Education Program (MilkPEP) (“Sponsor”), Crazy Cool Media, LLC, Weber Shandwick, Inc., and their respective parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to enter or win. By participating, entrants agree to be bound by these Official Rules and the decisions of the judges and/or Sponsor, which are binding and final on matters relating to this Sweepstakes. Sweepstakes is subject to all applicable federal, state and local laws.

HOW TO ENTER: To enter the Sweepstakes, you’ll first need to become a registered user of (“Twitter“), (“YouTube”), or (“Instagram”) or log into your Twitter, Facebook, Instagram, or YouTube account.  If you do not have an account, go to,, or to create one. Twitter, YouTube and Instagram accounts are free. By submitting your information and creating a Twitter, YouTube or Instagram account, you agree to the Twitter, YouTube, or Instagram Terms of Use and Privacy Notice. If you do not agree to such Terms of Use and Privacy Notice, you cannot create a Twitter, YouTube, or Instagram account, or participate in this Sweepstakes. Additionally, to enter via Instagram Twitter, or YouTube your account must be set to public.

Between 12:01 a.m. Eastern Time (“ET”) on September 28, 2018 and 11:59 p.m. ET on October 14, 2018 (the “Entry Period”), there are two (2) ways to enter:

1.) On Instagram or Twitter: share a photo of your fridge with dairy milk in it with the Required Hashtags in the caption and you will receive one (1) entry into the Sweepstakes.  All online entries must be received by 11:59 p.m. ET on October 14, 2018 to be eligible. OR

2.) On YouTube: Share a video of your fridge with dairy milk in it with the Required Hashtags in the title and you will receive one (1) entry into the Sweepstakes.

Each photo or video (collectively, the “Submission”) must meet the following “Submission Requirements” (any Submission that, in Sponsor’s sole and absolute discretion, violates the following criteria will be disqualified):

  • Submission must be posted to a non-private social media account;
  • Video submission must be no more than :60 seconds;
  • Submissions must be responsive to the “call-to-action”;
  • Entrant must be the rightful owner of the Submission included with the entry or must have the rights, title and interest necessary to utilize the Submission for the Contest in compliance with these Official Rules;
  • Entrant must be the rightful owner of the e-mail address associated with the entry and Submission;
  • Submission must NOT contain any material that infringes or violates any right of a third party including copyright, patent, trademark, trade secret or other proprietary rights, other than those relating to the milk products.  For example, Submission should NOT contain reference to sports team logos, celebrities, names or logos of businesses, music or lyrics, or clips from television shows or movies, other than those related to the milk products;
  • Submission must NOT include third parties/people, who have not expressly authorized in writing the entrant to feature their name, image, likeness or voice in the Submission or otherwise use such name, image, likeness or voice in accordance with these Official Rules (if applicable, any selected winner may be required to verify such authorization in the form of a release);
  • Submission must NOT contain subject matter which is, or could be considered, in the sole discretion of the Sweepstakes Entities, obscene, pornographic, violent (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), defamatory, libelous, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g., illegal gambling, underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, hateful, degrading, harassing, or otherwise unlawful, tortious or objectionable;
  • Submission must NOT contain any content that promotes any particular political agenda or message;
  • Submission must NOT contain any personal identification, such as personal names or e-mail addresses;
  • Submission must NOT communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate;
  • Submission must NOT violate any law;
  • Submission must NOT contain any content that is protected by copyright (without the express prior written consent of the owner of such right), including any music that is not entirely original to and owned by the entrant or include any recognizable locations or include names and/or descriptions of any copyrighted media production, including, without limitation, films, books, television programming, etc., or identifying descriptions of any media property; and
  • Submission must NOT contain any derogatory references to any of the Contest Entities.

Note: Sponsor reserves the right, in its sole discretion, to disqualify any entry in the Sweepstakes if Sponsor views the Submission as potentially infringing or otherwise a violation or potential violation of a third party’s rights or if it deems the Submission to be lacking in taste, quality, or to be otherwise objectionable. Sponsor reserves the right to waive the Submission Requirements in its reasonable discretion.

By posting a Submission and using the Required Hashtags, you affirm that you have read, understand and agree to these Official Rules. Entrants understand that they are posting at their sole risk.  Sponsor is not responsible for any claims arising from a Submission, specifically including, but not limited to, claims for intellectual property infringement and privacy rights violations, as well as violations of the respective social media site’s terms and conditions.

In the event of a dispute regarding the identity of the individual who actually submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible.  The Sweepstakes Entities shall not be responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error, which may occur in the processing of the entries in the Sweepstakes.  The Sweepstakes Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.  Incomplete entries will be disqualified.  Proof of sending email is not considered proof of delivery to or receipt by Sponsor of such entry.

Limit one (1) entry per social media account for the duration of the Entry Period regardless of method of entry.  Multiple entries received from any username after the first entry received from that username will be void. All entries become the property of Sponsor and will not be acknowledged or returned.

Drawing: One (1) potential winner will be selected in a random drawing held on or about October 16, 2018 from all eligible entries received during the Sweepstakes Period. Odds of winning depend on the number of eligible entries received.

WINNER NOTIFICATION: Potential winner will be notified by direct message on the platform in which the entry was submitted. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason.  If, despite reasonable efforts, a potential winner does not respond within seventy-two (72) hours of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the prize for any reason prior to award, such potential prize winner will be disqualified, and at Sponsor’s discretion, an alternate winner selected.  The odds of winning depend on the number of eligible entries received.

Potential winner may be required to execute and return an affidavit of eligibility, a liability release and, where lawful, a publicity release within seven (7) days of date of issuance. If any potential winner is an eligible minor in his/her jurisdiction of residence, prize may be awarded in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winner set forth herein.

Prize: One (1) winner will receive the opportunity for a FaceTime call with Jacob Sartorius. There is no retail value associated with the prize. FaceTime call is subject to availability. It must be used on the date negotiated by the Sponsor and Winner. Winner must comply with all rules and regulations. Failure to do so may result in forfeiture of prize.

Prize is awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winner may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable value. Winner is responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. All prize details are at Sponsor’s sole discretion.

General Conditions: Released Parties (as defined below) are not responsible for lost, late, incomplete, inaccurate, stolen, misdirected, undelivered, garbled or damaged entries or email; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the sweepstakes, the processing of entries, the announcement of the prizes or in any sweepstakes-related materials.  Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the sweepstakes.  Released Parties are not responsible for injury or damage to participants’ or to any other person’s computer related to or resulting from participating in this sweepstakes or downloading materials from or use of the website.  Persons who tamper with or abuse any aspect of the sweepstakes or website or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void.  Should any portion of the sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the sweepstakes and, if terminated, at its discretion, select the potential winners from all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Entrants (and, in the case of a minor entrant, his/her parent/legal guardian on his/her behalf), by participating, agree that Sponsor, Crazy Cool Media, LLC, Weber Shandwick, Inc., and their respective parents, affiliates, subsidiaries and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Sweepstakes. Winner (and, in the case of a minor winner, his/her parent/legal guardian on his/her behalf), by acceptance of prize, except where legally prohibited, grants permission for Sponsor and its designees to use his/her name, address (city and state), photograph, voice and/or other likeness and prize information for advertising, trade and promotional purposes without further compensation, in all media now known or hereafter discovered, worldwide in perpetuity, without notice or review or approval. In the event of a dispute regarding entries received from multiple users having the same e-mail account, the authorized subscriber of the e-mail account at the time of entry will be deemed to be the entrant and must comply with these Official Rules. Authorized account subscriber is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider, or other organization responsible for assigning e-mail addresses. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH INDIVIDUAL AND RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

ARBITRATION: Except where prohibited by law, as a condition of participating in this Sweepstakes, participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e., costs associated with participating in this Sweepstakes), and participant further waives all rights to have damages multiplied or increased.

CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the substantive laws of the District of Columbia, USA.

WINNER’S NAME: For the names of the winners (available after November 1, 2018), send a self-addressed stamped envelope to: Milk It! Sweepstakes Winner, Attn: Morgan Quilici, 875 N Michigan Ave, Ste 2400, Chicago, IL 60611. All such requests must be received within six (6) weeks after the end of the Contest Period.

SPONSOR: The Milk Processor Education Program (MilkPEP) 1250 H St NW #950, Washington, DC 20005.